1-877-274-9300 
1-416-877-7415
Addressing Coronavirus — A PSA
By now you’ve gotten a lot of these messages and PSAs from nearly every brand so we decided not to post more of the same. Instead we want to discuss mental health during this trying time.
Details
What You Can Do As Coronavirus Slows Your Optical Practice Down
By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people…
Details
How Coronavirus Will Affect Your Optical Practice
Unless you’ve been living under a rock, you’re well aware of the havoc coronavirus (COVID-19) has created around the world. More recently, the CDC alerted Americans that the spread of the virus in the United States is inevitable. This will likely have major implications for all retail stores across the country, including optical retail stores.
Details
3 Powerful Digital Marketing Strategies for Your Optical Practice
The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.
Details
Optical Retail Store Maintenance Checklist
Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you need to make a habit of maintenance checks at least four times a year.
Details
The Psychology Behind Colors in Business
When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they want to be seen?
Details
What Your Optical Store Can Learn From: Apple
Apple is the first public company in history to surpass a $1 trillion valuation…ever. Yep, you read that right, the tech giant is the most valuable publicly-traded company in the history of the world. For reference, that means Apple is valued higher than the GDP of 183 of the world’s 199 countries, including Sweden, Argentina and Turkey. To help you understand this better, in Q4 of 2018, Apple sold 849,000 iPhones a day, or 35,000 iPhones an hour, or 590 every minute. And that’s just iPhones. Bottom line, there’s a lot we can learn from Apple, so let’s dive into what made them the epitome of business success, shall we?
Details
3 BIGGEST Mistakes Retailers Make
Running an optical retail store is a difficult job, we know that. Often the stress of running your own business means overlooking major errors you’re making. Ideally we learn from our mistakes and correct them for the future, but sometimes it’s difficult to see what we’re doing wrong. Pointing out these mistakes may help you realize what you’re doing wrong so you can remedy your erroneous ways. So, without further ado, Here are the 3 biggest mistakes retailers make.
Details
5 Reasons Social Media is Crucial for your Optical Business
Many optical store owners believe that social media is an optional part of running a business, but the reality is your social media channels are now essential to your success. Haven’t jumped onto the always-connected social media bandwagon just yet? Well, here are the reasons why you need to add social media to your business marketing strategy in 2020 (or sooner):
Details
THE SECRET TO SUCCESS: Get Customers to Stay in Your Retail Store Longer
Most retail owners that run a service-based business want their customers in and out as quickly as possible. It’s the best way to maximize profits…or so they think.
Details