Coming up with new ways to boost sales can be difficult, especially if you’ve tried the all the strategies that pop up when you Google search “how to increase retail sales”. If you’re looking for a new, more engaging and psychologically proven method of moving your products more effectively, you’ve come to the right place.
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Does your optical retail space feel tired and dull? A boring retail space is an easy way increase customer switching — something no business wants.
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In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
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Summer is notoriously known for less foot traffic and more cancelled appointments in the optical industry. Sometimes you have to be willing to get more creative than usual during the summer months to keep steady cashflow running through your business.
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As owners of your own optical shops, we can only imagine how concerned you must be over shoplifting on a daily basis. As leaders in Space Planning for the Optical industry, Frame Displays designs all of our client’s retail stores with shoplifting and theft minimization in mind. If you are a store owner you should…
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We live in a world where restaurants put water out for dogs on the regular and even big-box retailers such as Nordstrom and Macy’s allow pets on their premises. Now-a-days it seems that nearly everyone takes their dog shopping with them. Naturally, after making this observation you may have thought about making your optical retail…
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One of the biggest struggles optical businesses face is getting new clientele through the door. It is always important to remember, however, that you are in a highly competitive market, which means it is of the utmost importance to take time out of your jam-packed schedule to think about marketing strategies so you can take your practice to the next level.
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By 2020 millennials are expected to have an increased buying power of $1.4 trillion. As a business owner, this is a market you cannot afford to ignore.
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Part 2 | Raising the capital to open your own optical practice is likely the first major business challenge one faces when trying to start a business. In the optical industry, we are encouraged to start our own practices, but we are rarely taught what it takes to secure the money to fund our business venture.
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Raising the capital to open your own optical practice is likely the first major business challenge one faces when trying to start a business. In the optical industry, we are encouraged to start our own practices, but we are rarely taught what it takes to secure the money to fund our business venture. We wanted…
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