If you don’t have customers coming through your doors, your Optical business is just 4 walls with no real purpose. All too often, businesses fail to realize just how vital and profitable repeat customers are. Instead, many practices fall flat when it comes to providing exceptional customer service, which is the easiest way to keep…
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If we have learned any lesson this past year, it is this: Your business must have a digital presence for the times when your optical retail location is not open or is unable to open. Your digital presence and digital marketing strategy work for you 24/7, 365 days a year even though your office is…
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Think about how you react when you see your phone light up with a text notification. Chances are you immediately glance at your phone screen to see who it’s from. If so, then it is not too difficult to recognize why SMS marketing (or text marketing) is changing the way businesses approach their marketing strategies. …
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They say that people grow under pressure. Well, 2020 has taught us that this holds true for businesses around the world, too. This year business owners had to re-learn and reimagine the way they approach their retail strategies as well as the ways in which they offer their services. What may have started off as…
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Pandemics are no fun, but there’s good and bad that comes with it. The good is that there are free and powerful tools at our fingertips that will help you to continue building recognition for your business, bringing in new customers and strengthening your brand — social media!
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We are all aware that this pandemic has changed the way the world operates. By now you know that keeping appropriate distance is key to mitigating spread of the illness. Naturally, this drastically affects the ways in which customers and patients engage with your optical dispensary. After several weeks of trial and error, businesses seem…
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Re-opening one’s business during a pandemic is stressful enough without other external factors adding to this exhausting and trying time. We work with many eye care professionals on a daily basis as we offer space planning, complete dispensary re-design, optimized retail traffic flow, etc. Because of this, we decided it would be worthwhile to discuss…
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Recently, after determining that the novel coronavirus may remain airborne, the CDC made a recommendation to wear cloth face coverings in public, especially in locations where social distancing is more difficult.
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Re-opening your business or preparing it to see patients at scale will not be an easy task to accomplish once the coronavirus threat dissipates. We’re here to lay out what you need to know in order to re-open as safely and strategically as possible:
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By now you’ve gotten a lot of these messages and PSAs from nearly every brand so we decided not to post more of the same. Instead we want to discuss mental health during this trying time.
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