Most retail owners that run a service-based business want their customers in and out as quickly as possible. It’s the best way to maximize profits…or so they think.
By now you must know that there are thousands of ways to get customers through your doors, but few are as effective as running a sales promotion on your products and services.
Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the most important thing you can offer your customers as a optical retail store owner.
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.