Pandemics are no fun, but there’s good and bad that comes with it. The good is that there are free and powerful tools at our fingertips that will help you to continue building recognition for your business, bringing in new customers and strengthening your brand — social media!
We are all aware that COVID-19 has changed the way the world operates. By now you know that keeping appropriate distance is key to mitigating spread of the illness. Naturally, this drastically affects the ways in which customers and patients engage with your optical dispensary. After several weeks of trial and error, businesses seem to…
Re-opening one’s business during a pandemic is stressful enough without other external factors adding to this exhausting and trying time. We work with many eye care professionals on a daily basis as we offer space planning, complete dispensary re-design, optimized retail traffic flow, etc. Because of this, we decided it would be worthwhile to discuss…
Recently, after determining that the novel coronavirus may remain airborne, the CDC made a recommendation to wear cloth face coverings in public, especially in locations where social distancing is more difficult.
Re-opening your business or preparing it to see patients at scale will not be an easy task to accomplish once the coronavirus threat dissipates. We’re here to lay out what you need to know in order to re-open as safely and strategically as possible:
By now you’ve gotten a lot of these messages and PSAs from nearly every brand so we decided not to post more of the same. Instead we want to discuss mental health during this trying time.
By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people…
Unless you’ve been living under a rock, you’re well aware of the havoc coronavirus (COVID-19) has created around the world. More recently, the CDC alerted Americans that the spread of the virus in the United States is inevitable. This will likely have major implications for all retail stores across the country, including optical retail stores.
The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.
Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you need to make a habit of maintenance checks at least four times a year.