By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people will self-quarantine. Those that aren’t sick, will avoid going to public places due to fear of catching the illness. We like to see the positive in bad situations, so our team at Frame Displays came up with ways to make use of our downtime in the office. We decided to put projects that have been put off for months or years back into motion. Now is your chance to update and upgrade your business or get to work on your to-do list that never seems to get smaller. Here are the top 3 things we recommend you working on while riding out the worst of the coronavirus pandemic:
Update Your Software & Computer Systems
How long have you been delaying installing the latest version of Windows or Mac OS on your work computers? Well…seems like you’re finally out of excuses! Many eyecare professionals (ECPs) put off installing a new “Eyecare Practice Management” software or EHR software. Alongside this, you may have been eyeing a new CRM or POS system. Perhaps you’ve been wanting to make the switch from MailChimp to Constant Contact (or vice-versa, we’re not biased). As less patients make their ways through your doors, now is the best time to update your digital necessities to make your optical dispensary more efficient when the worst of the coronavirus is over. When making these changes, review your website as well. Consider the necessary updates or design changes you’d like to make to your most important piece of digital real estate.
Bonus: Have you ever considered going paperless? Aside from the obvious environmental advantages to using less paper, you’ll save space in your optical practice. Electronic patient records also increase efficiency by speeding up finding and processing information. Creating a platform your patients can login to in order to review their eye exam results and purchases is a great way to push your optical business into the future. These tools will become a new standard within the industry before you know it.
Upgrade Your Optical Dispensary
We all know how inconvenient it can be to pull out your old optical furniture and replace it with new optical displays, dispensing tables, etc. It’s smart to make major dispensary changes while your patient traffic is low.
Why is upgrading your optical dispensary important? Well, for starters no one wants to shop in a store stuck in the 90’s or early 2000’s. At the end of the day, your outdated optical retail store more than likely negatively affects your customers’ shopping experience as a whole. Despite your best efforts to provide great customer service or expertise in optometry, your interior has a major impact on your patients’ perception of the quality of your practice.
Unfortunately, outdated displays, unkempt work surfaces, run-down dispensing desks and reception areas detract from the desired impression of professional competence and a sophisticated appearance. An investment toward the interior of your practice will almost immediately provide returns in higher sales and patients referring their friends to visit your optical practice. Frame Displays offers well-crafted, high quality optical furniture for every style. Our most popular collections include the DW Collection, Trend Collection and Vail Collection. The best part of working with us is that we are online and phone based, which means no in-person contact is necessary! Don’t lose customers because your optical space is stuck in the past. Instead invest in your optical practice so when business starts picking back up, it skyrockets! Shop Frame Displays’ BEST SELLERS Now
Train Your Employees
If you don’t have a pandemic strategy in place, now is the best time to create one. This isn’t the first viral pandemic people have had to face, and it won’t be the last. Creating a sound strategy will not only help you ride the wave of coronavirus, but it will help you in future scenarios as well. Once you’ve created a strategy, train your employees on how to effectively implement it.
Aside from this, it may be a good time to train employees on the various dealings of your optical practice. Once you’ve followed our first suggestion, you may need to train your staff to use your new CRM or POS systems. You can even take this opportunity to run customer service and customer retention training sessions or create a value-add learning experience by teaching employees more about the eyecare business so they have a better understanding of their own duties and how your business runs for when things pick back up.
Frame Displays provides optometrists, opticians, ophthalmologists and eyewear shops with Space Planning and Design services while also providing popular Optical Furniture choices. If your space is poorly designed or your furniture is outdated, you could be bleeding sales rapidly. We offer high quality optical furniture faster than others, and we do it at DIY prices. Contact us for a free consultation at 1-877-274-9300 or contact us here.