If you don’t have customers coming through your doors, your Optical business is just 4 walls with no real purpose. All too often, businesses fail to realize just how vital and profitable repeat customers are. Instead, many practices fall flat when it comes to providing exceptional customer service, which is the easiest way to keep…
If we have learned any lesson this past year, it is this: Your business must have a digital presence for the times when your optical retail location is not open or is unable to open. Your digital presence and digital marketing strategy work for you 24/7, 365 days a year even though your office is…
Think about how you react when you see your phone light up with a text notification. Chances are you immediately glance at your phone screen to see who it’s from. If so, then it is not too difficult to recognize why SMS marketing (or text marketing) is changing the way businesses approach their marketing strategies. …