3 Powerful Digital Marketing Strategies for Your Optical Practice

The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.

What Your Optical Store Can Learn From: Apple

Apple is the first public company in history to surpass a $1 trillion valuation…ever. Yep, you read that right, the tech giant is the most valuable publicly-traded company in the history of the world. For reference, that means Apple is valued higher than the GDP of 183 of the world’s 199 countries, including Sweden, Argentina and Turkey. To help you understand this better, in Q4 of 2018, Apple sold 849,000 iPhones a day, or 35,000 iPhones an hour, or 590 every minute. And that’s just iPhones. Bottom line, there’s a lot we can learn from Apple, so let’s dive into what made them the epitome of business success, shall we?