If we have learned any lesson this past year, it is this: Your business must have a digital presence for the times when your optical retail location is not open or is unable to open. Your digital presence and digital marketing strategy work for you 24/7, 365 days a year even though your office is…
They say that people grow under pressure. Well, 2020 has taught us that this holds true for businesses around the world, too. This year business owners had to re-learn and reimagine the way they approach their retail strategies as well as the ways in which they offer their services. What may have started off as…
We are all aware that this pandemic has changed the way the world operates. By now you know that keeping appropriate distance is key to mitigating spread of the illness. Naturally, this drastically affects the ways in which customers and patients engage with your optical dispensary. After several weeks of trial and error, businesses seem…
Re-opening one’s business during a pandemic is stressful enough without other external factors adding to this exhausting and trying time. We work with many eye care professionals on a daily basis as we offer space planning, complete dispensary re-design, optimized retail traffic flow, etc. Because of this, we decided it would be worthwhile to discuss…
Re-opening your business or preparing it to see patients at scale will not be an easy task to accomplish once the coronavirus threat dissipates. We’re here to lay out what you need to know in order to re-open as safely and strategically as possible:
By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people…
Unless you’ve been living under a rock, you’re well aware of the havoc coronavirus (COVID-19) has created around the world. More recently, the CDC alerted Americans that the spread of the virus in the United States is inevitable. This will likely have major implications for all retail stores across the country, including optical retail stores.
When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they want to be seen?
Apple is the first public company in history to surpass a $1 trillion valuation…ever. Yep, you read that right, the tech giant is the most valuable publicly-traded company in the history of the world. For reference, that means Apple is valued higher than the GDP of 183 of the world’s 199 countries, including Sweden, Argentina and Turkey. To help you understand this better, in Q4 of 2018, Apple sold 849,000 iPhones a day, or 35,000 iPhones an hour, or 590 every minute. And that’s just iPhones. Bottom line, there’s a lot we can learn from Apple, so let’s dive into what made them the epitome of business success, shall we?
Running an optical retail store is a difficult job, we know that. Often the stress of running your own business means overlooking major errors you’re making. Ideally we learn from our mistakes and correct them for the future, but sometimes it’s difficult to see what we’re doing wrong. Pointing out these mistakes may help you realize what you’re doing wrong so you can remedy your erroneous ways. So, without further ado, Here are the 3 biggest mistakes retailers make.