In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
Summer is notoriously known for less foot traffic and more cancelled appointments in the optical industry. Sometimes you have to be willing to get more creative than usual during the summer months to keep steady cashflow running through your business.
One of the biggest struggles optical businesses face is getting new clientele through the door. It is always important to remember, however, that you are in a highly competitive market, which means it is of the utmost importance to take time out of your jam-packed schedule to think about marketing strategies so you can take your practice to the next level.
By 2020 millennials are expected to have an increased buying power of $1.4 trillion. As a business owner, this is a market you cannot afford to ignore.