We are all aware that COVID-19 has changed the way the world operates. By now you know that keeping appropriate distance is key to mitigating spread of the illness. Naturally, this drastically affects the ways in which customers and patients engage with your optical dispensary. After several weeks of trial and error, businesses seem to…
Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you need to make a habit of maintenance checks at least four times a year.
When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they want to be seen?
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.
Does your optical retail space feel tired and dull? A boring retail space is an easy way increase customer switching — something no business wants.
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
As owners of your own optical shops, we can only imagine how concerned you must be over shoplifting on a daily basis. As leaders in Space Planning for the Optical industry, Frame Displays designs all of our client’s retail stores with shoplifting and theft minimization in mind. If you are a store owner you should…
We live in a world where restaurants put water out for dogs on the regular and even big-box retailers such as Nordstrom and Macy’s allow pets on their premises. Now-a-days it seems that nearly everyone takes their dog shopping with them. Naturally, after making this observation you may have thought about making your optical retail…
Displaying your merchandise in a well-planned and purposeful manner is the single most important way for you to connect your clientele with your offerings in your optical retail setting. Optical store planning is an ongoing, evolving process as we learn more about our target customer’s behaviors.
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