Pandemics are no fun, but there’s good and bad that comes with it. The good is that there are free and powerful tools at our fingertips that will help you to continue building recognition for your business, bringing in new customers and strengthening your brand — social media!
Recently, after determining that the novel coronavirus may remain airborne, the CDC made a recommendation to wear cloth face coverings in public, especially in locations where social distancing is more difficult.
By now you’ve gotten a lot of these messages and PSAs from nearly every brand so we decided not to post more of the same. Instead we want to discuss mental health during this trying time.
The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.