Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.
Coming up with new ways to boost sales can be difficult, especially if you’ve tried the all the strategies that pop up when you Google search “how to increase retail sales”. If you’re looking for a new, more engaging and psychologically proven method of moving your products more effectively, you’ve come to the right place.
Does your optical retail space feel tired and dull? A boring retail space is an easy way increase customer switching — something no business wants.
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
Part 2 | Raising the capital to open your own optical practice is likely the first major business challenge one faces when trying to start a business. In the optical industry, we are encouraged to start our own practices, but we are rarely taught what it takes to secure the money to fund our business venture.
Displaying your merchandise in a well-planned and purposeful manner is the single most important way for you to connect your clientele with your offerings in your optical retail setting. Optical store planning is an ongoing, evolving process as we learn more about our target customer’s behaviors.