When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they want to be seen?
Apple is the first public company in history to surpass a $1 trillion valuation…ever. Yep, you read that right, the tech giant is the most valuable publicly-traded company in the history of the world. For reference, that means Apple is valued higher than the GDP of 183 of the world’s 199 countries, including Sweden, Argentina and Turkey. To help you understand this better, in Q4 of 2018, Apple sold 849,000 iPhones a day, or 35,000 iPhones an hour, or 590 every minute. And that’s just iPhones. Bottom line, there’s a lot we can learn from Apple, so let’s dive into what made them the epitome of business success, shall we?
Running an optical retail store is a difficult job, we know that. Often the stress of running your own business means overlooking major errors you’re making. Ideally we learn from our mistakes and correct them for the future, but sometimes it’s difficult to see what we’re doing wrong. Pointing out these mistakes may help you realize what you’re doing wrong so you can remedy your erroneous ways. So, without further ado, Here are the 3 biggest mistakes retailers make.
Many optical store owners believe that social media is an optional part of running a business, but the reality is your social media channels are now essential to your success. Haven’t jumped onto the always-connected social media bandwagon just yet? Well, here are the reasons why you need to add social media to your business marketing strategy in 2020 (or sooner):
By now you must know that there are thousands of ways to get customers through your doors, but few are as effective as running a sales promotion on your products and services.
Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the most important thing you can offer your customers as a optical retail store owner.
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.
Coming up with new ways to boost sales can be difficult, especially if you’ve tried the all the strategies that pop up when you Google search “how to increase retail sales”. If you’re looking for a new, more engaging and psychologically proven method of moving your products more effectively, you’ve come to the right place.
Does your optical retail space feel tired and dull? A boring retail space is an easy way increase customer switching — something no business wants.
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora