Most retail owners that run a service-based business want their customers in and out as quickly as possible. It’s the best way to maximize profits…or so they think.
Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the most important thing you can offer your customers as a optical retail store owner.
Displaying your merchandise in a well-planned and purposeful manner is the single most important way for you to connect your clientele with your offerings in your optical retail setting. Optical store planning is an ongoing, evolving process as we learn more about our target customer’s behaviors.
Multitasking has become the new norm, and even if a customer makes it into your optical retail space, you’ve probably realized by now that you have to fight for their attention.
If you’re having a customer retention issue you’re not alone – U.S. businesses lose nearly $137 billion per year due to avoidable consumer switching.