By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people…
The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.
Apple is the first public company in history to surpass a $1 trillion valuation…ever. Yep, you read that right, the tech giant is the most valuable publicly-traded company in the history of the world. For reference, that means Apple is valued higher than the GDP of 183 of the world’s 199 countries, including Sweden, Argentina and Turkey. To help you understand this better, in Q4 of 2018, Apple sold 849,000 iPhones a day, or 35,000 iPhones an hour, or 590 every minute. And that’s just iPhones. Bottom line, there’s a lot we can learn from Apple, so let’s dive into what made them the epitome of business success, shall we?
Running an optical retail store is a difficult job, we know that. Often the stress of running your own business means overlooking major errors you’re making. Ideally we learn from our mistakes and correct them for the future, but sometimes it’s difficult to see what we’re doing wrong. Pointing out these mistakes may help you realize what you’re doing wrong so you can remedy your erroneous ways. So, without further ado, Here are the 3 biggest mistakes retailers make.
By now you must know that there are thousands of ways to get customers through your doors, but few are as effective as running a sales promotion on your products and services.
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
As owners of your own optical shops, we can only imagine how concerned you must be over shoplifting on a daily basis. As leaders in Space Planning for the Optical industry, Frame Displays designs all of our client’s retail stores with shoplifting and theft minimization in mind. If you are a store owner you should…
We live in a world where restaurants put water out for dogs on the regular and even big-box retailers such as Nordstrom and Macy’s allow pets on their premises. Now-a-days it seems that nearly everyone takes their dog shopping with them. Naturally, after making this observation you may have thought about making your optical retail…
One of the biggest struggles optical businesses face is getting new clientele through the door. It is always important to remember, however, that you are in a highly competitive market, which means it is of the utmost importance to take time out of your jam-packed schedule to think about marketing strategies so you can take your practice to the next level.
Displaying your merchandise in a well-planned and purposeful manner is the single most important way for you to connect your clientele with your offerings in your optical retail setting. Optical store planning is an ongoing, evolving process as we learn more about our target customer’s behaviors.