Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you need to make a habit of maintenance checks at least four times a year.
When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they want to be seen?
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.
Does your optical retail space feel tired and dull? A boring retail space is an easy way increase customer switching — something no business wants.
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
One of the biggest struggles optical businesses face is getting new clientele through the door. It is always important to remember, however, that you are in a highly competitive market, which means it is of the utmost importance to take time out of your jam-packed schedule to think about marketing strategies so you can take your practice to the next level.
Here are some more easy-to-fix mistakes you’re making with your optical retail store and business solutions to fix the issues. Frame Displays provides optical furniture and space design/planning.
Displaying your merchandise in a well-planned and purposeful manner is the single most important way for you to connect your clientele with your offerings in your optical retail setting. Optical store planning is an ongoing, evolving process as we learn more about our target customer’s behaviors.