Pandemics are no fun, but there’s good and bad that comes with it. The good is that there are free and powerful tools at our fingertips that will help you to continue building recognition for your business, bringing in new customers and strengthening your brand — social media!
Re-opening your business or preparing it to see patients at scale will not be an easy task to accomplish once the coronavirus threat dissipates. We’re here to lay out what you need to know in order to re-open as safely and strategically as possible:
By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people…
The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.
When brands use color, often times it can seem random. But what if I told you there’s scientifically-backed evidence that colors invoke instinctive human emotions that help define brands how they want to be seen?
Running an optical retail store is a difficult job, we know that. Often the stress of running your own business means overlooking major errors you’re making. Ideally we learn from our mistakes and correct them for the future, but sometimes it’s difficult to see what we’re doing wrong. Pointing out these mistakes may help you realize what you’re doing wrong so you can remedy your erroneous ways. So, without further ado, Here are the 3 biggest mistakes retailers make.
Many optical store owners believe that social media is an optional part of running a business, but the reality is your social media channels are now essential to your success. Haven’t jumped onto the always-connected social media bandwagon just yet? Well, here are the reasons why you need to add social media to your business marketing strategy in 2020 (or sooner):
By now you must know that there are thousands of ways to get customers through your doors, but few are as effective as running a sales promotion on your products and services.
Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the most important thing you can offer your customers as a optical retail store owner.
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.