Be honest — when was the last time you wiped down your shelves? If you run an optical retail store, it’s likely one of your biggest investments as well as your bread and butter, which means you need to make a habit of maintenance checks at least four times a year.
Most retail owners that run a service-based business want their customers in and out as quickly as possible. It’s the best way to maximize profits…or so they think.
Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the most important thing you can offer your customers as a optical retail store owner.
If you’re having a customer retention issue you’re not alone – U.S. businesses lose nearly $137 billion per year due to avoidable consumer switching.