By now you’ve heard of coronavirus and may have even felt its impact on your business. Coronavirus is expected to get much worse before it gets better, which means you need to be prepared for the ways in which it will affect business over the coming weeks or even months. As the virus spreads, people…
The optical industry is booming with new businesses seemingly popping up overnight. Why? Because demand is high — we all have eyes after-all. This is good news and bad news. The good is that every person in our community benefits from services that eye care professionals provide. The bad is that as these new optical practices form out of thin air, competition gets tougher and tougher.
Many optical store owners believe that social media is an optional part of running a business, but the reality is your social media channels are now essential to your success. Haven’t jumped onto the always-connected social media bandwagon just yet? Well, here are the reasons why you need to add social media to your business marketing strategy in 2020 (or sooner):
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
One of the biggest struggles optical businesses face is getting new clientele through the door. It is always important to remember, however, that you are in a highly competitive market, which means it is of the utmost importance to take time out of your jam-packed schedule to think about marketing strategies so you can take your practice to the next level.
By 2020 millennials are expected to have an increased buying power of $1.4 trillion. As a business owner, this is a market you cannot afford to ignore.