THE SECRET TO SUCCESS: Get Customers to Stay in Your Retail Store Longer
Most retail owners that run a service-based business want their customers in and out as quickly as possible. It’s the best way to maximize profits…or so they think.
3 Retail Sales Promotion Types for Your Optical Retail Store
By now you must know that there are thousands of ways to get customers through your doors, but few are as effective as running a sales promotion on your products and services.
3 Examples of Excellent Customer Service to Get You In the Right Mindset
Running a business means thinking about the customer every step of the way. We’ve said it before and we’ll likely say it again and again another million or so times: Great customer service is the most important thing you can offer your customers as a optical retail store owner.
What Your Optical Retail Store Can Learn From: Nordstrom
Unless you’ve been living under a rock, you know that Nordstrom is one of the greatest forces in retail today. In this age of online shopping, other department stores struggle to stay afloat — not Nordstrom. If this was chess, Nordstrom out-maneuvered them all. Checkmate. So what makes Nordstrom such a winner in a sea of losers? Read on to find out.
Creating A Brand Narrative Can Boost Profits — Here’s How
Coming up with new ways to boost sales can be difficult, especially if you’ve tried the all the strategies that pop up when you Google search “how to increase retail sales”. If you’re looking for a new, more engaging and psychologically proven method of moving your products more effectively, you’ve come to the right place.
Dull Optical Retail Space? Here’s How to Spruce It Up
Does your optical retail space feel tired and dull? A boring retail space is an easy way increase customer switching — something no business wants.
What Your Optical Retail Store Can Learn From: Sephora
In this series, we want to provide our readers with tips and strategies big name retailers use so that they may utilize these tactics in their own optical retail stores. Our focus today is: Sephora
3 On-the-Fly Ideas to Boost Traffic to your Optical Retail Store
Summer is notoriously known for less foot traffic and more cancelled appointments in the optical industry. Sometimes you have to be willing to get more creative than usual during the summer months to keep steady cashflow running through your business.
3 Ways to Prevent Shoplifting at Your Optical Business
As owners of your own optical shops, we can only imagine how concerned you must be over shoplifting on a daily basis. As leaders in Space Planning for the Optical industry, Frame Displays designs all of our client’s retail stores with shoplifting and theft minimization in mind. If you are a store owner you should…
Thinking of Making Your Optical Retail Store Pet-Friendly? You May Want to Reconsider
We live in a world where restaurants put water out for dogs on the regular and even big-box retailers such as Nordstrom and Macy’s allow pets on their premises. Now-a-days it seems that nearly everyone takes their dog shopping with them. Naturally, after making this observation you may have thought about making your optical retail…